AI SEO Optimization: Automate Technical SEO with Agent Skills

Five-Stage SEO Workflow

The recommended workflow moves through five stages that mirror a professional SEO engagement: crawl, audit, fix, generate, and monitor. Each stage uses a different combination of the five skills above.

Stage 1: Crawl

Puppeteer MCP crawls your site starting from the homepage, following internal links to discover all accessible URLs. The agent records response codes, page titles, meta descriptions, H1 tags, canonical URLs, and structured data presence for each page. Brave Search MCP simultaneously checks which of your target URLs are indexed by verifying that a site-specific search returns the expected pages.

Stage 2: Audit

The agent cross-references the crawl data against SEO best practices and identifies issues by severity. Critical issues include pages returning 404 or 5xx errors, pages blocked by robots.txt that should be indexed, and pages missing title tags or canonical URLs. Medium issues include duplicate meta descriptions, H1 tags that do not contain the target keyword, and pages without any structured data.

Stage 3: Fix Issues

For each identified issue, the agent uses Filesystem MCP to locate the source files and apply fixes. Missing meta descriptions are generated from the page content and written to the appropriate template or frontmatter field. Schema Markup Skill generates the correct JSON-LD for pages that lack structured data. The Sitemap Generator Skill regenerates the XML sitemap to include any newly discovered URLs.

Stage 4: Generate Content

Using Brave Search MCP to research the competitive landscape for target keywords, the agent identifies content gaps — topics that competitors rank for but your site does not cover. It drafts SEO-optimized content outlines and, on request, writes full article drafts with appropriate heading structure, internal links, and FAQ sections with JSON-LD markup pre-included.

Stage 5: Monitor Rankings

Brave Search MCP checks rankings for target keywords on a scheduled basis. The agent compares current positions against the previous period, flags significant drops for investigation, and correlates ranking changes with any content or technical changes made during the fix and generate stages.

Step-by-Step Setup

Step 1: Get a Brave Search API Key

Register at api.search.brave.com for a free API key (2,000 queries per month on the free tier). This is the only skill in this stack that requires external API credentials.

Step 2: Configure All Five Skills

{
  "mcpServers": {
    "brave-search": {
      "command": "npx",
      "args": ["-y", "@modelcontextprotocol/server-brave-search"],
      "env": { "BRAVE_API_KEY": "$BRAVE_API_KEY" }
    },
    "puppeteer": {
      "command": "npx",
      "args": ["-y", "@modelcontextprotocol/server-puppeteer"]
    },
    "filesystem": {
      "command": "npx",
      "args": ["-y", "@modelcontextprotocol/server-filesystem", "/path/to/your/site"]
    },
    "sitemap": {
      "command": "npx",
      "args": ["-y", "sitemap-generator-mcp"]
    },
    "schema": {
      "command": "npx",
      "args": ["-y", "schema-markup-mcp"]
    }
  }
}

Step 3: Run Your First Audit

Start with a scoped audit of your most important pages:

• "Crawl my homepage and the top 10 product pages and report any missing meta tags or schema markup"
• "Search Brave for site:yourdomain.com and confirm these 5 URLs are indexed"
• "Generate Article schema markup for this blog post" — paste the URL

Use Cases

Bulk Meta Description Generation

"Read all Markdown files in the /posts directory, check which ones are missing a meta description in their frontmatter, and generate an SEO-optimized 155-character description for each one based on the article content." Filesystem MCP reads the files, the agent writes descriptions, and Filesystem MCP writes the updates — no manual editing required.

Competitor Content Gap Analysis

"Use Brave Search to find the top 5 pages ranking for \u0027AI SEO tools 2026\u0027, summarize what topics each covers that my site does not, and draft a content brief for a page that addresses the gaps." The agent searches, reads competitor pages via Puppeteer MCP, and produces a structured content brief.

Structured Data Validation

"Crawl all pages on my site that contain FAQ sections, generate FAQPage JSON-LD for each one, and add it to the page template." Schema Markup Skill generates the correct structured data and Filesystem MCP writes it to the template — making all FAQ pages eligible for rich snippets simultaneously.

Comparison Table

Frequently Asked Questions